1) Rule 41 "Eligibility Code" -Bye-law to Rule 41
2) Rule 51 "Advertising, Demonstrations, Propaganda"
3) Internet Guide Line by IOC
etc.
Summary of Rule 45 Bye-law 6~8 (OLYMPIC CHARTER, p74,75 on PDF)
During Olympic Games EVERY CONTESTANT must give their oath and sign their signature on the existing OLYMPIC CHARTER.
IN THE CASE THAT THE CHARTER WAS IGNORED, WOULD THE ENTRY BE DEEMED INVALID.
Every contestant to Olympic is restricted to have commercial activities
FROM "9DAYS IN ADVANCE from THE OPENING OF OLYMPIC GAMES",
TO "IN 3DAYS from THE END OF THE ALL GAMES".; because Olympic is for “Spirit of AMATEURISM”
and in order to restrict commercial usage of Olympic Games.
Why is Kim Yu-Na's behavior the matter?
- The matter of the restriction against commercial activities by
the contestants during Olympic Games.
A jewelery company J.ESTINA, which has contracted with Kim Yu-Na
for their advertisement but is not the Olympic official sponsor/partner,
DID PROMOTE AND SELL their products using her photographs in the Olympic Games.
Meanwhile, Kim Yu-Na performed wearing the products in Ladies's figure skating matches,
the medal ceremony and the Exhibition.
These behavior by both of Kim Yu-Na and J.ESTINA, as a result, can be regarded
as a commercial activities forbidden by OLYMPIC CHARTER.
What if this case could be accepted by IOC?
Should companies be Olympic official sponsors/partners paying a great deal of money?
Case Study
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最終更新：2010年03月13日 07:13
